New Media ethics

So the question of the week is....

"Present your opinion on "New Media ethics" in a new media form, use a real life examples of an organization that has conducted an unethical activity in New Media"

So lets talk about ethics first.. Ethics is a term which describe the idea of right and wrong in humans' motive. Ethics defines morale, society norms and differ from laws and legal action. Ethics acts like a guideline in a society which people can follow the norms or patterns that they long value. So the motives and thinking are traditionally accepted by the eye of public. Different culture and geographic has a different ethics, which means one culture ethics doesn't apply to all other culture. It does sounds like culture, but it is ethics, more towards the motivation based on ideas of right and wrong. Or it can be said as philosophical moral values and rules.

So there are many businesses outside the world that could be unethical. In terms of copyrighting, defamation, and many more. Very often, all these happened on advertisements A LOT! Not in Malaysia, because Malaysia is kinda chinese oreinted kind of behavior where our action is very limited and controlled. So we tend to act carefully when deciding something what to be published. But organization conducting unethical activity in New Media is very rare, we can only see dumb employee who couldn't control their hatred towards customers and use company's social media to make unofficial and stupid announcement. But those were employee's individual bad behavior which lower the company reputation.

There are still many business that are unethical on new media, I am not talking about single employee who do stupid things now, but the entire department and the company. I still recall a commercial from USA where soft-drinks advertisement are fighting so hard against each other. Yes I am talking about CocaCola versus Pepsi, which Pepsi was positioning itself as the more popular soft drink over Coke. Normally, the one that is 'top of mind' is the one that sells more, but apparently, in that ad, it's strictly a popularity contest, a challenge of tastes as it were. Yeah this ad was banned officially on TV commercial. But yet thosse content were still exposed to the internet which makes Pepsi to be the super bad guy now. Pepsi really did a very negative action on defaming Coke back then. 

The commercial was one guy stepping on the CocaCola can just to get his pepsi drink, as simple as that but it humiliated the brand of CocaCola. It can be very unethical on publishing such unhealthy , unethical idea of ad to the public.  

:) yess.....